Date: Wednesday 24th June 2009
Venue: Stormont Hotel, Belfast
| 08.30 | Registration & coffee |
| Chairman's
Introduction: Fearghal McKinney |
|
| 09.00 | The Northern Ireland media landscape |
| The Northern Ireland media landscape Maurice Neill Belfast Metropolitan College |
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| Analysing the media: What we’re reading, viewing and listening to Tony Axon Media Director Navigator Blue |
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| Integrating the media into your communications strategy and measuring success Peter Morrow Managing Director Morrow Communications |
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| 10.15 | Questions & answers / Panel discussion |
| 10.30 | Morning coffee / Networking break |
| 11.00 | Understanding how the media works |
| What makes a good business story? Gary McDonald Business Editor Irish News |
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| The role of the news agency Deric Henderson Ireland Editor Press Association |
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| Exploring the growing role of new media Sam McIlveen Digital Publisher Belfast Telegraph |
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| Making it interesting for TV and radio Jeremy Mitchell Producer BBC Radio Ulster |
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| 12.45 | Questions & answers / Panel discussion |
| 13.00 | Conference lunch / networking break |
| 14.00 | Engaging with the media: The practicalities |
| Case study: Effective media campaigning Maurica Lavery Communications and Marketing Manager The National Trust |
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| Handling the media crisis effectively Liz Young Head of Media and Public Relations Police Service of Northern Ireland (invited) |
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| Understanding the world of local newspapers Denzil McDaniel Managing Editor The Impartial Reporter |
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| Talking to the media: Do’s and don’ts Ray Hayden Media Consultant Anglewise |
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| 15.45 | Questions & answers / Panel discussion |
| 16.00 | Chairman’s summary and conference close |